NACCHO health news:Healing Foundation welcomes $26.4 million funding announcement

Richard weston 

Richard Weston, Healing Foundation CEO

The Aboriginal and Torres Strait Islander Healing Foundation welcomes today’s funding announcement by the Minister for Families, Community Services and Indigenous Affairs, Jenny Macklin.

 The funding, $26.4million over 4 years, will ensure the Healing Foundation’s significant work with communities throughout Australia continues.

 ‘This funding will ensure the Healing Foundation builds on its work with our communities to Close the Gap through healing’ said Richard Weston, Healing Foundation CEO.

 Initial funding for the Healing Foundation, announced in 2009-10 Budget context, was to establish a national organisation that provides practical and innovative healing services as well as education, training and research on Indigenous healing.

 Over the last 4 years the Healing Foundation has funded over 90 projects nationwide. These projects focus on the Stolen Generations, young people, connection to culture and country, and men’s and women’s healing.

 ‘It has been a privilege to be part of the development phase of the Healing Foundation. I look forward to consolidating our work around areas such as Stolen Generations, intergenerational trauma and traditional healing’ Mr Weston said.

 More information about the Aboriginal and Torres Strait Islander Healing Foundation is available at www.healingfoundation.org.au.

You can also find us on facebook at www.facebook.com/healingfoundation and on twitter @HealingOurWay

 

Media contact: Shivaun Inglis 0451 148 380 shivaun@healingfoundation.org.au

NACCHO healthly kids good news: “Yamba” the award winning Aboriginal healthy living “musical” national tour dates

Yamba and Jacinta

Yamba’s Roadshow the Aboriginal healthly musical is going on tour again.

Deadly Award finalist for Outstanding Achievement in Aboriginal and Torres Strait Islander Health in 2011 and 2012, the healthy living musical will be performed to early childhood audiences in the Queensland towns of Longreach, Blackall, Barcaldine and Winton.

Picture above:Yamba the Honeyant and best friend Jacinta Price

FOR MORE DETAILS and contacts

The stageshow stars Yamba the Honeyant, the popular preschool character, and best friend Jacinta Price, both from the hit preschool television series Yamba’s Playtime.

 But the highlight of the tour will be a special visit to the Northern Territory’s Ti Tree school and a performance with Yamba’s friend, Milpa the Goanna, at Tennant Creek. Milpa and Yamba always encourage children to “wash their face whenever it’s dirty” to help eliminate trachoma.

 Yamba’s Playtime, the first indigenous themed preschool television program to be granted a P Classification is broadcast nationally on the Nine Network’s digital channel GO!

It has also been a finalist at the 2011 and 2012 Deadly Awards for Television Show of the Year.

Because of Yamba’s immense recognition amongst indigenous and non-indigenous children, it was decided to take the admired honeyant on the road to remote communities within producer Imparja Television’s footprint, to deliver many healthy living messages via a singing and dancing stageshow, Yamba’s Roadshow.

 Yamba’s Roadshow has been travelling extensively throughout the Northern Territory and Queensland since early 2011. The stage musical has certainly been making a mark in delivering these healthy living messages and word of this has been ‘spreading like wildfire’. The Spirit Festival in Adelaide featured the Roadshow performance this year, with both Yamba and Jacinta winning the hearts of many children and parents.

 The musical targets an early childhood audience.  The overall messages it presents are getting a good night’s sleep, drink water, clean faces mean strong eyes, blowing your nose, wash your hands, brushing your teeth, eating bush tucker, eat fruit and vegetables, eat a healthy breakfast, playing sport and exercise, visit the dentist and doctor.

 Yamba and Jacinta’s Roadshow album has been a great resource for schools, health clinics, childcare centres, kindergartens and parents all around Australia, particularly in the Northern Territory and Queensland. The album features the whole stageshow performance, including the roadshow’s hugely popular healthy living songs such as the Healthy Body Song and Ngapa Kapi.

Yamba and Jacinta are ANTastically excited about their tour and looking forward to singing and dancing with the children and sharing about ways to ‘stay healthy and strong’.

Yamba the Honeyant and best friend Jacinta Price

Like Yamba’s Facebook Page: http://www.facebook.com/yambathehoneyant

http://livelonger.health.gov.au/2012/04/10/kids-learn-health-messages-from-yamba-the-honeyant/

 

 PERFORMANCE DATES
         
Friday 26th April 9.30am      
Tennant Creek Primary School Hall  
Tennant Creek NT      
         
Monday 29th April 10am    
Longreach Civic and Cultural Centre  
Longreach QLD      
Wednesday 1st May 9.30am
Blackall Cultural Centre
Blackall QLD  Saturday 4th May 11.30am
       
Barcaldine Showgrounds    
Barcaldine QLD    
       
         
Wednesday 8th May 9.30am    
Winton Shire Hall      
Winton QLD      
         
VISITS        
         
Wednesday 24th April 11.30am  
Ti Tree School. Preschool, Transition, Year 1 Classes
Ti Tree NT      
         

 

NACCHO SUPPORT: In a time of need, the Lowitja Institute is asking for your support to Close the Gap

“Just over four years have elapsed in the Closing the Gap program that represents the commitment by all Australian governments to improve the lives of Aboriginal and Torres Strait Islander Australians.”

The Chair of NACCHO Justin Mohamed is calling for SUPPORT register HERE

PatAnderson4-220x124

From Patricia Anderson former Chair of NACCHO and now Chair of the Lowitja Institute

Read full report  CROAKEY Melissa Sweet

Tangible progress is being made and there are positive signs in some health indicators.

For example, the reduction of mortality rates for Aboriginal and Torres Strait Islander children under five.

SEE NACCHO chair Justin Mohamed Press Release 1 March 2013

However, this program stretches out to 2031 and much work remains to be done. Now is not the time to pull back on either funding or effort.

Within the space of a week in February this year Prime Minister Julia Gillard made two key parliamentary addresses focused on her Government’s commitment to Aboriginal and Torres Strait Islander people: the fifth annual Closing the Gap Statement, and her debate speech introducing the Act of Recognition into the House of Representatives.

Both speeches were notable for the bipartisan support they attracted from across the political divide, reflecting the building groundswell of national support for improving the lives of Australia’s First Peoples and achieving lasting reconciliation.

Given this, it seems anomalous that the Lowitja Institute – Australia’s only Aboriginal and Torres Strait Islander organisation with a pure focus on facilitating research into Aboriginal and Torres Strait Islander health – should find itself under threat of closure.

How could this be?

First, a brief history: the Institute traces its origins back to the foundation of the Cooperative Research Centre (CRC) for Aboriginal and Tropical Health in 1997, which was followed by the CRC for Aboriginal Health in 2003 and then the CRC for Aboriginal and Torres Strait Islander Health (CRCATSIH) in 2010.

The Institute was established in 2009 initially as the host organisation for the CRCATSIH but with the ultimate aim of becoming a permanent facilitator of research into Aboriginal and Torres Strait Islander health when CRC funding expires in June 2014.

And herein lies the dilemma. Under the rules governing the Commonwealth’s CRC program, no CRC can be funded for more than three terms – and so there is no possibility of further allocations to the Lowitja Institute’s hosted CRC.

Knowing this, the Institute also put in place a clear strategy to seek funding for a permanent institute beyond 2014 from the private and philanthropic sectors. However, in 2009 not many foresaw the severity or extent of the international financial calamity of 2008 and the implications this would have for budget bottom lines, and thus for fund-raising.

Despite this, our representations to government to secure ongoing funding continue in earnest and we are confident we will ultimately succeed in establishing a permanent and independent future for the Lowitja Institute.

Our achievements

Over the past 16 years we have provided vital financial and in-kind support to more than 200 research projects focused in areas such as chronic conditions, the social determinants of health and primary health care.

To cite just a few examples, this research effort has led to new ways of treating scabies (a prime causative factor in rheumatic heart disease), new approaches to the provision of mental health care in remote communities and the establishment of a network of more than 200 health centres across Australia using innovative continuous quality improvement tools and techniques.

Our work has contributed to the setting of Closing the Gap health goals, especially in the area of chronic conditions and tobacco consumption. For instance, a Showcase we helped organise at Parliament House in Canberra in 2008 influenced the Federal Government’s subsequent decision to invest $100.6 million in its Tackling Indigenous Smoking strategy.

Most recently, our support has contributed to the establishment of a National Indigenous Cancer Network (NICaN) and a Centre for Research Excellence in Aboriginal and Torres Strait Islander Cancer, and our funded research continues to inform the Closing the Gap program.

The Lowitja Institute is currently funding a range of projects across three program areas, including the clinical trial of a Streptococcus vaccine, a study of Aboriginal child mortality in Victoria, a national appraisal of CQI initiatives in Indigenous primary health care and a review of government efforts to improve funding and governance arrangements for providers of primary health care in Aboriginal and Torres Strait Islander settings.

Just as importantly, our early work on how best to undertake Aboriginal and Torres Strait Islander health research has contributed to improvements in the way research is conducted outside the Lowitja Institute.

Our emphasis on community involvement in the development and approval of research proposals has ensured that our funding is focused on community priorities, and this approach is now used widely. We believe we have, in partnership with the community controlled sector and other partners, changed the way in which Aboriginal and Torres Strait Islander health research is undertaken in Australia.

We also have a strong commitment to ensuring research findings are translated into practice through knowledge exchange, principally through collaborations with our 14 research partners but also through workshops, roundtables and headline events such as the biennial Congress Lowitja.

Our most recent Congress Lowitja was held at the Melbourne Cricket Ground (MCG) in November last year and was in fact focused on the twin themes of Knowledge Exchange and Translation into Practice. The conference brought together some 250 leading health researchers, practitioners, policy makers, community health representatives and others with an interest in Aboriginal and Torres Strait Islander health to share ideas and research findings. It also provided a forum for a discussion about the future of Aboriginal and Torres Strait Islander health research, and the funding shortfall confronting the Lowitja Institute.

As a result of this discussion, Congress delegates drew up a short statement outlining the key role the Lowitja Institute and its predecessors had played in the Aboriginal and Torres Strait Islander health sector. This ‘MCG Statement’ calls on the Australian Government and all political parties to commit to the ongoing funding of the Institute, noting that just 1 per cent of the National Health and Medical Research Council’s $800 million recurrent budget ‘would double the current funding to the Lowitja Institute’.

‘The Lowitja Institute since its inception has been able to bridge the gap that previously existed between researchers and Aboriginal communities,’ the MCG statement says. ‘It has been a leader in the incorporation of an evidence-based approach to Aboriginal health both in terms of services and programs and policy, [and] its research agenda has helped shape Aboriginal health policy and practice throughout the nation.’

‘Now more than ever we need to build on this success and strengthen, not weaken, the use of research and incorporation of evidence in to practice in Aboriginal health so that the gains that have been made continue.’

We feel confident that our efforts to secure government funding will be honoured, and we can continue our vital work. Our proud history as an Aboriginal and Torres Strait Islander-led health research organisation is too important to forego, and we trust that with the support of our health sector peers we will be able to continue to making a significant contribution to the health and wellbeing of our people.

To read the MCG Statement in full, to see how others view our role in the health sector and to register your support, please click here.

• Patricia Anderson is Chair of the Lowitja Institute

New Aboriginal health campaign embraces film and social media to break the smoking cycle

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In an effort to break the smoking cycle for future generations, a new Aboriginal health campaign is embracing the culture of story-telling and yarning through the power of film and social media.

The www.rewriteyourstory.com.au/ campaign features the smoking stories of 16 local Ambassadors in the aim of inspiring Adelaide’s Aboriginal communities to rewrite their own stories and give up smokes for good.

To support the campaign and watch the Ambassadors’ stories visit http://www.rewriteyourstory.com.au/

Developed by the Puiyurti (Don’t Smoke) team at Nunkuwarrin Yunti of South Australia Inc, the campaign will be launched on Friday 25th January. It will include six short documentaries and a short viral film shot by award winning New York photographer and ex-Adelaide local, Steven Laxton.

As part of the campaign, one Ambassador’s story will be featured each week. People will be asked to watch and share the films, tell their own smoking stories and make a pledge via the website http://www.rewriteyourstory.com.au.

Pledges that can be made include: ‘Trying to give up smoking’, ‘Trying to cut down’, ‘Smoking outside’, ‘Supporting someone else to quit’, ‘Sharing the Ambassadors’ stories’ or ‘Hosting a movie session (watching the Ambassadors’ films with friends)’.

Nunkuwarrin Yunti of SA Inc Chief Executive, Vicki Holmes, said the campaign wasn’t about preaching the don’t smoke message, but encouraging the community to come together, share their stories and support one another to break the smoking cycle.

“This is a serious issue for our people. Smoking causes one out of every five deaths among Australia’s Indigenous population,” Ms Holmes said.   “Smoking has become normalised in our communities, but this campaign is about saying enough is enough, we must stand up and together make a change, however little that change is.”

Maria Borsi, 50 of Gepps Cross, quit smoking early last year. She is one of 16 Ambassadors who has courageously told her story as part of the campaign. Her documentary film will be available to watch online from Friday 25 January.

“I lost three brothers in 12 months all to cancer. Two of my brothers were really heavy smokers right up to the day they died,” Ms Borsi said.

“It was devastating, but it made me wake up and realise that ‘we aren’t immune’, it does happen to you and those you love.

“I wanted to tell my story to help empower our mob to take action and give up the smokes for good before it’s too late.”

The campaign is being supported by Give Up Smokes for Good in partnership with Aboriginal Health Council of SA, Port Lincoln Aboriginal Health Service and Cancer Council SA.

To support the campaign and watch the Ambassadors’ stories visit http://www.rewriteyourstory.com.au/

NOTES :

About the issue

Smoking is a major contributor to the life expectancy gap between Aboriginal and non-Aboriginal people. It is estimated that smoking causes 12% of the sickness and bad health, and 20% of all deaths in Aboriginal populations.

Smoking related cancer was three times more prevalent in Indigenous communities than the rest of the population, and the mortality rate is also significantly higher.

Forty-nine percent of Aboriginal people aged 15 and over in South Australia are current smokers, compared to just 18% for non-indigenous people. The national average of current daily smoking for Indigenous Australians aged 18 years and over is 44% compared to 19% for the non-Indigenous population.

Smoking has become normalised in Aboriginal communities because of high levels of personal and social stress make smoking more acceptable.

(This data comes from the South Australian Aboriginal Health Survey 2012 and Health Omnibus Survey 2011 and the Australian Bureau of Statistics (ABS) National Aboriginal and Torres Strait Islander Social Survey 2008, and the National Health Survey 2007-08. Updated data will be available from the ABS in 2013.)

Campaign Ambassadors

1. Maria Borsi, Arabuna woman, 50 of Gepps Cross (story and film released online Fri 25/1)

2. Robert Taylor, Ngarrindjeri man, 58 of Para Hills (story and film released online Thur 31/1)

3. Vicki Hodgson, Arabuna woman, 53 of Golden Grove (story and film released online Thur 7/2)

4. Tony Walker, Narungga man, 58 of Modbury North (story and film released online Thur 14/2)

5. Jean Pinkie, Bindjali woman, 63 of Wingfield (story and film released online Thur 21/2)

6. Gordon Wanganeen, Narungga/Ngarrindjeri man, 28 of Rosewater (story and film released online Thurs 28/2)

7. Aunty Irene Allan, Tanganekald Elder, 71 of Birkenhead (story released online Thur 7/3)

8. Nari Sinclair, Ngarrindjeri woman, 35 of Modbury (story released online Thur 14/3)

9. Kirsty Ah Matt, Torres Strait Islander Ngalakan woman, 41 of Craigmore (story released online Thur 28/3)

10. David Copley, Kaurna Elder, 60 of Aldinga Beach (story released Thur 4/4)

11. Harold Stewart, Eora Elder, 61 of West Croydon (story released online Thur 11/4)

12. Aunty Martha Watts, Arabuna Elder, 69 of Paralowie (story released online Thur 18/4)

13. Belinda Wilson, Ngarrindjeri woman, 57 of Munno Para (story released online Thur 25/4)

14. Margaret Farrugia, Noongar Elder, 72 of Gawler East (story released online Thur 2/5)

15. Jessie Matthews, Ngarrindjeri/Adnyamathanha Elder, 61 of Parafield Gardens (story released online Thur 9/5)

16. Pamela Jones, Adnyamathanha/Arabuna Elder, 64 of Elizabeth Vale (story released online Thur 16/5)

About the Short Film

‘Daniel’s Story’ (released online Fri 25/1) is a 3.30 min film based on the lives of real Nunga men and women – 16 Aboriginal Ambassadors from the Adelaide community who are taking a stand against smoking as part of the Rewrite Your Story campaign.

The film uses reverse motion shots get to the heart of what it feels like to make a brave decision to quit smoking and alter the tragic course of action. It stars Warren Milera as Daniel and features Robert Taylor as Daniel’s father, Clifford Wilson as young Daniel and Aunty Irene Allan as Daniel’s mother.

The film was directed by award winning New York photographer and ex-Adelaide local, Steven Laxton, and written by Craig Jackson of Hybrid Marketing and Advertising and produced by Sam Johnson of Sassyjaymedia. Music for the film was composed by local Aboriginal musicians, Nancy Bates and Allan Sumner. Nancy will be performing with Archie Roach as part of the forth coming Adelaide Festival.

Social media: How will your Aboriginal health services put the public in public health information dissemination

 Using new communications technologies to allow people to directly receive relevant and up-to-the-minute public health information could benefit the health of millions,” says Professor Robert Steele .

Copies of the relevant peer-reviewed publications for this study are available on the

Health Informatics Computation and Innovation Lab website

23_social_media

Article first published University of Sydney

NACCHO Social media Project

NACCHO is currently assisting with the research for a major national health sector magazine on how our Aboriginal community controlled heath sector is using social media to Close the Gap (e.g. smoking campaigns, healthy lifestyle etc.)

Developing social media policies in ACCHO

If your mob has a positive story to tell or requires assistance developing a social media policy for your staff and/or organisation, contact  media@naccho.org.au

You can follow NACCHO on TWITTER,FACEBOOK or COMMUNIQUE BLOG here

The research, by Professor Robert Steele and PhD candidate Dan Dumbrell

 According to new research from the University of Sydney, micro-blog-based services such as Twitter could be a promising medium to spread important information about public health.

The research, by Professor Robert Steele and PhD candidate Dan Dumbrell, indicates social media networks such as Twitter have distinct and potentially powerful characteristics that distinguish them from traditional online methods of public health information dissemination, such as search engines. This research is part of Professor Steele’s broader investigations on the impacts of emerging technologies on health and health care.

“Using new communications technologies to allow people to directly receive relevant and up-to-the-minute public health information could benefit the health of millions and change the paradigm of public health information dissemination,” says Professor Steele, Head of Discipline and Chair of Health Informatics at the University’s Faculty of Health Sciences.

“Twitter has a powerful characteristic in that it is members of the public who distribute public health information by forwarding messages from public health organisations to their followers.”

According to Professor Steele, this provides a new way for public health organisations to both engage more directly with the public and leverage individuals’ networks of followers, which have ‘self-organised’ by topic of interest. Major social networks currently have hundreds of millions of users and continue to grow rapidly.

While most public health information is sought through online search engines, it has previously been found that relevant public health documents are not always successfully located and disseminated due to the user’s search methods.

Important public health information that may benefit from micro-blogs could include communicable disease outbreaks, information about natural disasters, promotion of new treatments and clinical trials, and dietary and nutrition advice.

“When you look for information on a search engine, algorithms and computers determine the most important results. With social media networks, you have a ‘push’ mechanism, where interested individuals are directly alerted to public health information. You also have a prodigious network of users whose time and effort to find and follow relevant accounts, and to filter which information is forwarded or retweeted represents a powerful aggregate human work effort.”

The researchers examined a sample of more than 4,700 tweets from 114 Australian government, non-profit and for-profit health-related organisations. Each of the tweets was categorised according to the health condition mentioned, the type of information provided, whether a hyperlink was included, and whether there were any replies or retweets.

Non-profit organisations made up almost two-thirds of the group, and had a much higher average following than their for-profit counterparts. The majority of tweets in the sample, 59 percent, were non condition-specific, followed by tweets about mental health, cancer and lifestyle (fitness and nutrition).

“Most major health conditions were present in the twittersphere, but we were somewhat surprised by the proportions,” says Professor Steele.

“Four of the government’s National Health Priority Areas were underrepresented in our sample, including asthma, arthritis and musculoskeletal conditions, injury prevention and control, and obesity. These conditions only made up 1.7 percent of health-related tweets.”

For-profit organisation tweets were dominant in the maternity, pharmaceutical and dental areas, most likely because of their potential as a source of commercialisation or potential profit.

However, despite having the largest average number of tweets, for-profit organisations also had the lowest number of average followers, indicating consumers were more likely to reject sites they considered promotional or sales-based.

Non-profit Twitter accounts provided the majority of tweets in the sample, with a large number of fundraising and awareness-raising tweets.

However, despite having a far lower average number of tweets, government accounts were found to be the most successful at disseminating public health information, with the greatest number of average followers and re-tweets.

There were also a number of common characteristics to highly re-tweeted public health advice tweets. Actionable tweets, which provided readers with information to act upon in relation to their health, were highly successful, along with time relevance and relation to particular events, a personally directed style of language and rhetorical questions.

Interestingly, perceived acuteness of health risk and need for others to be informed also drove information dissemination.

“The real-time insight Twitter gives us into exactly how consumers react to and spread public health information is unprecedented,” says Professor Steele.

“With further research, it’s likely Twitter will change how we disseminate public health information online. In addition, our ability to analyse pathways, reach, and the identity of information recipients could provide new possibilities for analytical techniques and software tools to further improve public health information dissemination.

 

Copies of the relevant peer-reviewed publications for this study are available on theHealth Informatics Computation and Innovation Lab website or by contacting robert.steele@sydney.edu.au

The story behind the No Smokes multimedia campaign: spreading the anti-smoking message to Aboriginal youth

We acknowledge Melissa Sweet for her support of Aboriginal health
 

Traditional quit smoking campaigns have had little impact in Aboriginal and Torres Strait Islander communities – but an innovative online campaign using the power of social media and story-telling is showing promise.

In the article below, Lanie Harris from the Menzies School of Health Research, explains how the No Smokes project was developed, and how it is helping to spread an anti-smoking message.

***

How the web can help anti-smoking messages reach Indigenous Australians

Lanie Harris writes:

When the No Smokes multimedia campaign launched in May, it was the result of two years development work informed by focus groups with young Indigenous Australians, teachers and health workers.

Dr Sheree Cairney, from the Menzies School of Health Research, had been encouraged to explore the potential of such a campaign by results from New Zealand, where quit rates of 60 per cent were achieved using multimedia strategies that targeted a youth audience including Maori populations.

On May 31 this year, World No Tobacco Day, Dr Cairney and her team launched nosmokes.com.au, a concept that empowers people with knowledge and capacity development using animations, games, video clips, music, downloadable educational tools and social media to explain addiction, talk about the effects of smoking and promote quitting strategies.

Importantly, Aboriginal faces and culturally relevant themes are used to deliver messages and complex concepts, and the target audience is involved in the development of material.

“Anti-smoking messages, even biomedical information, can be effectively conveyed if presented in an accessible style and format, and most importantly, in a way that incorporates cultural concepts of health,” said Dr Cairney.

No Smokes uses qualitative market research strategies through which the target group demonstrated an appetite for consuming health messages via the web, as long as the messages had the right pitch.

“We found that young people cared little about the long term dangers of chronic disease but reacted strongly to the idea that smoking changes the way the brain works and ‘tricks’ it into thinking it needs tobacco through addiction,” said Cairney.

The 2011 ABS Census showed that 62 per cent (131,345) of Aboriginal and Torres Strait Islander households have an internet connection, the vast majority of those connections being broadband.

Even in the difficult-to-reach remote communities, as far back as 2006, the ABS Community and Housing Infrastructure Needs (CHIN) survey showed 51 per cent of the remote Indigenous population had access to the internet.

Cairney’s focus groups in urban, rural and remote areas showed, unsurprisingly, that young Indigenous people are using the web for the same purposes as their non-Indigenous counterparts: to hunt information about sports, popular singers and celebrities.

The focus groups showed just how far web-based content has penetrated. Music and video sharing websites were found to have broad appeal, as did free games. Even the youngest and most remote participants were familiar with search engines such as Google.

Alongside the games and animations, No Smokes features over 70 personal video stories, many from well-known Indigenous identities such as comedian Sean Choolburra, singer Shellie Morris, dancer Rebecca Rarriwuy Hick, and musicians Warren H Williams.

“The videos were designed to inspire and support participants to change their behaviour through the use of positive role modeling,” explains Cairney.

Smoking in Indigenous communities has become normalised, she says. In 62 per cent of Aboriginal and Torres Strait Islander households, at least one person smokes; and in remote communities smoking whilst pregnant, while in cars or when children are around is commonplace.

“No Smokes provides a platform to challenge what they may be observing in daily life,” said Cairney. “We had to build a tool that reflected what young Indigenous people were telling us about how and why they were using the web.”

In focus groups young Indigenous people reported sharing images and footage of themselves dancing and singing, so delivering No Smokes as a multimedia tool allows it to grow organically as users shape and influence the content,” said Dr Cairney.

To spread uptake of NoSmokes.com,au, Cairney’s team has been using Facebook and Twitter to ‘unpack’ the resources through a daily drip-feed, meeting preferences for small, bite-sized information.

“It was interesting to note many urban Indigenous participants make a beeline for the Facebook button at the bottom of the No Smokes webpage,” says Cairney.

Naturally there are challenges for the site’s ongoing penetration. English literacy skills vary greatly, which is why much of the content is visual. Future phases of No Smokes will see content delivered in language. YouTube is blocked in many schools, so the video content is embedded from Vimeo.

To address these firewalls, an offline DVD with all multimedia content is also available for schools, and a series of Study Guides will be launched in October to help teachers create units of work related to issues that smoking raise.

Although still in its infancy, No Smokes been well-received, particularly by health workers and teachers, and has recently received funding from the Department of Health and Ageing for a further two years.

A formal evaluation process is underway to measure the level of engagement with the site and Dr Cairney hopes to see No Smokes become a standard resource in the toolboxes of Indigenous teachers and health workers Australia-wide as way to empower communities to make informed choices about tobacco use.

Website: www.nosmokes.com.au

Facebook: facebook.com/nosmokes.com.au

Twitter: twitter.com/no_smokes

YouTube Channel: youtube.com/user/nosmokestv

Vimeo: http://vimeo.com/user10038683/videos

Menzies School of Health Research: menzies.edu.au/

Head of project: Dr Sheree Cairney sheree.cairneyATmenzies.edu.au

Sources:

2011 Australian Census

ABS 2008 National Aboriginal and Torres Strait Islander Social Survey (NATSISS)

ABS Aboriginal and Torres Strait Islander Wellbeing: a focus on children and youth

ABS 2006 Community and Housing Infrastructure Needs Survey

A Multimedia Mobile Phone–Based Youth Smoking Cessation Intervention: Journal of Medical Internet Research

Press Release: AFL and music give Strong Choices to digital-savvy Indigenous youth

 

Press release from NACCHO affiliate AMSANT

“Many Aboriginal people have progressed from being ‘bush mechanics’ to ‘digital mechanics’ in recent years, but with these communication advantages come many challenges.”

 The powers of music and sport have combined with the Australian Federal Police as Skinnyfish Music and AFL Northern Territory launch Strong Choices at Milikapiti on Melville Island.

The innovative campaign aims to strengthen Indigenous communities by reducing the growing incidence of cyber-bullying, cyber-payback, ‘sexting’ and the distribution of inappropriate images through emerging technologies.

 VIEW THE CLIP HERE

The campaign, funded by FaHCSIA and supported by Telstra, is a series of video clips that will be distributed through Indigenous communities via a technology-driven distribution strategy using social media, chat rooms, mobile phones, advertising and Bluetooth.

 The distribution strategy of the Strong Choicesvideoclip utilises key networks and social cohorts headed by the Tiwi Island’s hottest band, B2M, who will spread the word with the assistance of AFLNT Regional Development Managers who are living and working in communities across the Northern Territory. 

 Managing Director of Skinnyfish Music, Mark Grose, believes in the powerful combination of football and music to deliver outcomes: Football and music in many communities are life-savers, and one of the few combinations that will engage an entire community and give a sense of purpose to young people in particular.

 “Nowhere else in Australia are we using Bluetooth technology to fight social issues. The Strong Choices program is unique as it utilises the technology itself to combat the problems it can cause.

 “Aboriginal people in remote areas are progressively becoming more tech-savvy than people in the mainstream, as they take up new technology as fast as it is developed.”

 B2M singer and role model Yellow, says the campaign is about teaching people to respect themselves, their countrymen and their culture when they’re on the phone or online.

 “Young Tiwi people love new technologies and we get into them as soon as they’re released, but until now there hasn’t been enough thought about the harm some of our messages and posts might cause,” Yellow says.

 “I’ve seen it myself, the pain that can come from someone being bullied online and on the phone; it’s something that’s alien to our culture and our traditional way of life up here.  We do need these new technologies—we just need to learn how to use them better and safer.”

 AFLNT has Regional Development Managers in nine remote locations across the NT along with staff in all the major centres who will assist with the Strong Choices Bluetooth seeding program.

 “This unique fusion of AFL football and music combines two of the Indigenous population’s passions into one, delivering a key message. Through this partnership we will be able to reach out directly to remote Indigenous communities with much more effectiveness,” says the Tiwi Islands AFL NT Regional Development Manager, Ian Brown.   

 Federal Agent James Braithwaite, the Team Leader of the High-tech Crime Prevention Unitof the Australian Federal Police is acutely aware of the negative impacts that cyber-bullying and ‘payback’ has in Indigenous communities around the nation.

 ”The abuse of mobile phone technologies is a problem right across Australia. The high uptake of new technologies amongst Indigenous youth makes this an issue of particular importance for them,” James says.

 ”Strong Choices is about educating, protecting and making individuals aware that using technology to circulate harmful and offensive material can hurt individuals, can hurt families and can hurt communities. You never know where this material can end up.

 “People need to remember that once you’ve made an inappropriate post or sent an offensive message online then you may never be able to delete it. It can be copied, forwarded, saved or cached. Like a digital footprint, it can stay out there for everyone to see.”

 John Paterson, CEO of the Aboriginal Medical Services Alliance Northern Territory (AMSANT), says the strength of Strong Choices comes from community involvement and a willingness to face up to social problems that are caused by new technology.

 “A few years ago no one could have conceived of problems with cyber-payback or ‘sexting’ but now everyone—young and old—have realised that we’ve got to tackle these new issues before they get out of hand and cause more division within communities.”

 Lauren Ganley, Telstra’s General Manager Indigenous Directorate, says that Telstra has been connecting Australian communities for over a hundred years.

 “We know that today, more than ever, modern communications technologies are essential for social and economic participation, and having the skills to stay safe online is critical.”

  Media Contact:        Peter Bonner                                      0422 283 714

 

NACCHO’s social media strategy press coverage CRIKEY-CROAKEY

 

NACCHO’s social media: following in the Songlines tradition

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NACCHO acknowledges the  support of Melissa Sweet-Croakey editor

Full Article here

One of the sessions at the Living Longer Stronger conference in Sydney will examine the potential of digital media and communications in improving Aboriginal health.

 (That’s the Aboriginal Health and Medical Research Council of NSW Chronic Disease conference, and its Twitter tag is #LivingLongerStronger.)

In the article below, Justin Mohamed, chairperson of NACCHO (and Tweeter at @NACCHOAustralia), says that forms of social media have been in use for a very long time, and that modern communications technology is being widely embraced in the push to improve Aboriginal heath and wellbeing.

 Justin Mohamed writes:

For over 40,000 years Aboriginal people have used a culturally based form of social media called the Songlines to connect, share engage and record news and information across this great continent.

Also called Dreaming tracks within the Aboriginal belief system, they are paths across the land or sometimes the sky that mark routes and provide signs since the beginning of time.

The routes and signs have been used by our mob in our cultural journeys across the land and sea, and link many sacred sites that form a web of Dreamtime tracks criss-crossing the country.

Today both urban and remote Aboriginals and their community controlled organisations have continued their Songlines and cultural practices by embracing and adopting modern communication technology including satellite television/radio, video making, locally produced television, the internet and more recently social media.

NACCHO (National Aboriginal Community Controlled Heath Organisations), the national peak Aboriginal health body representing over 150 Aboriginal Community Controlled Health Services, is the largest Aboriginal employee service network in Australia with thousands of staff including doctors, pharmacists, dentists, Aboriginal Health Workers, administrators and nurses (70% of the workforce is Aboriginal), who in partnership with hundreds of stakeholders each year are servicing a client base exceeding 150,000 Aboriginal persons.

As part of NACCHO’s Strategic plan 2011-12, social media was identified as an effective means of communicating key corporate objectives to connect, engage and inform members, their communities and stakeholders into the future.

NACCHO’s social media communications strategy supports these objectives:

• Promoting, developing and expanding the provision of health and well being services through local Aboriginal Community controlled Health services.

• Liaison with organisations and governments within both the Aboriginal and non-Aboriginal community on health and well being policy and planning issues.

• Representation and advocacy relating to health service delivery, health information, research, public health, health financing and health programs.

• Fostering cooperative partnerships and working relationships with agencies that respect Aboriginal community control and holistic concepts of health and well being.

The totally integrated social media model originates from a WordPress Blog that allows all information, communiqués and reports to also be disseminated through twitter (@NACCHOAustralia) and Facebook (Naccho Aboriginal Health).

To support these social media platforms, NACCHO also incorporates YouTube (NACCHTV) for video information, Survey Monkey for feedback engagement and MailChimp for targeted mailing lists and subscription management.

A new state of the art WordPress website will go live in early August (current www.naccho.org.au) to support our social marketing model.

Many of our members and stakeholders were initially cautious of social media as a marketing/public relations medium.

But we have learnt that by having some basic procedures and protocols in place. our organisation and networks can avoid embarrassing “gaffs” and achieve great positive partnerships and outcomes through the use of social media.

The depth and complexity of our Aboriginal controlled health services provided to our communities and the professionalism of the staff across all member services is inspirational and it is that message we can share with the broader non-Aboriginal community in the social media space.

We also want to use social media to keep a focus on the battle to Close the Gap within a generation and to ensure governments at all levels address the wide range of social issues faced by many Aboriginal Australians.

 

 

 

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Twitter                     @NACCHOAustralia

Facebook                 Naccho Aboriginal Health

Skype                       nacchoaustralia

YouTube                  NACCHOTV

For further information contact:

Colin Cowell

National Communications and Media Advisor

media@naccho.org.au