” A few months ago I was asked to travel to London to be one of the faces of the 2019 International Movember campaign.
Of course I said yes and I’m honoured and blessed to be apart of such an important cause.
If you know me you’d know I’m very passionate about mental health and educating our mob around the importance of staying mentally healthy.
Too many of my brothers are passing away from suicide, don’t be shame my brothers. We need to be there for each other & educate our people around mental health & depression
This is just another way in supporting friends and family going through depression and anxiety as we can always educate someone around us.
This year Movember is reminding us that not everyone can grow the world’s best moustache but that shouldn’t stop you because ‘Whatever you grow will save a bro’.
No matter if it’s patchy, lopsided or just kind of…furry, like mine! Every Mo has the power to save
Your donation will help Movember fund groundbreaking work in prostate cancer, testicular cancer, mental health and suicide prevention.
Nathan Appo from Innisfail / Mamu / Goreng Goreng / Bundjalung /Living in Brisbane and working with Deadly Choices
Men’s health charity, Movember, has launched its 2019 campaign for its annual month of moustache-growing.
This year, the campaign’s tagline is ‘Whatever you grow will save a bro’, acknowledging the variety of shapes and styles of moustache that are grown during Movember.
UK-based creative agency, MATTA, was behind the campaign. The ad was voiced by comedian Dave Lawson, and features testicular cancer survivor Harvee Pene, prostate cancer survivor Charlie Jia and mental health advocate Nathan Appo.
” Training isn’t always about physical health and strength. I exercise to stay mentally healthy, mentally fit.
#MovemberMotivation What’s your Deadly Choice? Says Nathan
“It’s amazing to see so many different faces from all over the world featured in the Movember campaign this year,” Jia said.
“As well as being a lot of fun to shoot and highlighting that anyone can grow a Mo, ‘Whatever you grow will save a bro’ has put Indigenous men’s health front and centre. It also shows that background, colour and beliefs don’t matter, because prostate cancer, testicular cancer and mental health issues won’t discriminate.”
A second video released shows Pene recount his story with testicular cancer to his barber.
Movember’s chief marketing officer, Juliette Smith, said: “‘Whatever you grow will save a bro’ arose from the insight that some men want to support the charity, but feel embarrassed by their facial hair, or its perceived inadequacy.
It also nods to the fact that the landscape of male grooming has changed, where the ask for many is no longer ‘grow a moustache’ but increasingly more often ‘shave your beard’, adding another layer of vulnerability for the grower.
” No matter if it’s patchy, lopsided or just kind of…furry, like mine! Every Mo has the power to save lives. My father Neily Apps is the reason why I participate in Movember, it’s a chance to educate and support our fellow men ” Says Nathan Appo
“The campaign aims to dispel these anxieties, demonstrating the ultimate importance of Movember; that the wider awareness of our charity and its causes; prostate cancer, testicular cancer and mental health, can change lives for better.”
MATTA’s design and production director, Tom Allwood, said: “Movember is so important in raising often un-talked about issues among men. We found a way of bringing people together from all backgrounds, showing that we’re all unique, but focusing throughout on the integral message of the movement.”