” The release of these animations is part of a larger education campaign to help Indigenous Australians avoid serious financial problems. The campaign tagline, ‘Take a minute with your money’, was chosen to encourage Indigenous consumers not to be pressured or rushed into a financial decision”
ASIC has created three new animated videos to provide Aboriginal and Torres Strait Islander Australians in remote and regional areas with information on motor vehicle finance, renting appliances, and using book up (running a tab or a store account).
ASIC worked with the Indigenous creative agency Gilimbaa to create these videos that mix humour and financial tips in a light-hearted and engaging way.
The videos were tested with members of the Indigenous community to make sure they were relevant, useful and culturally appropriate. The videos are voiced by Indigenous performers.
The videos feature Aunty B who drives the action and steals the show. She scoots into each scene on her segway at just the right moment to help people make financial decisions. She asks her mob to stop and ‘take a minute with their money.’
The characters of Aunty B and Uncle Bob represent Indigenous elders, who are the custodians of wisdom in their communities. When they tell the younger characters to ‘take a minute with your money’, it is because they know from experience that this is how to make the right decision for you and your family.
The release of these animations is part of a larger education campaign to help Indigenous Australians avoid serious financial problems. The campaign tagline, ‘Take a minute with your money’, was chosen to encourage Indigenous consumers not to be pressured or rushed into a financial decision.
What does ASIC do for Indigenous people?
ASIC is the corporate, markets and financial services industry regulator. We help people to protect themselves against unfair or illegal conduct by financial services providers.
We are committed to developing tailored, relevant and culturally appropriate information for Indigenous Australians to provide them with the tools they need to make the best financial decisions. Raising awareness and increasing the understanding of financial matters also helps people identify misconduct when it occurs.
ASIC regularly receives reports of misconduct about consumer leases, car financing and book up from Indigenous consumers across Australia.
How you can help
The animations will be distributed through ASIC’s MoneySmart social media channels and through the website (moneysmart.gov.au), and we are asking you to help us get the videos out to your networks. You can help by sharing on social media, playing the videos to your community group, promoting the resources on your website, or including the draft article in the communications package in your newsletter.
Where to link
If you would like to link to the videos on your organisations website, please link to this webpage of ASIC’s MoneySmart website which features all the videos:
You can also embed the videos on your website or on your social media pages directly from YouTube via these links:
Buying a car – https://youtu.be/g7tVnrHZ5HM
Renting things for your home – https://youtu.be/3Ug22spgKYw
Book up – https://youtu.be/jGZluOmTy7s
Aunty B says ‘take a minute with your money cause getting ripped off ain’t funny’. She’s got some great tips for the mob on buying a car, renting things for your home and using book up. https://www.moneysmart.gov.au/life-events-and-you/indigenous
Cover your PIN, when you’re putting it in. What’s your number 1 money tip? (Link to Book up video: https://youtu.be/jGZluOmTy7s)
‘Interest rates are like croc bites – the closer to zero the better.’ Get more money tips from Uncle Bob in this new video. (link to Buying a car video: https://youtu.be/g7tVnrHZ5HM)
Need a new washing machine? Aunty B says renting isn’t the only way. (link to Renting things for your home video: https://youtu.be/3Ug22spgKYw)
The ‘Take a minute with your money’ videos are available on ASIC’s MoneySmart website (moneysmart.gov.au) and on their YouTube channel (MoneySmartAu). They are also being promoted by financial counsellors, community legal centres and Indigenous organisations across Australia.